Center for
Violence Prevention
Research
Campaign Metrics Dashboard
Updated March 20, 2026 · 4 Campaigns · 3 Channels
3,140
Total Sends
$977
Total Revenue
24 / 30
Units Sold / Goal
8 left
Units to Goal
Constant Contact
Instagram
LinkedIn
Active Campaign
In April We Wear Teal
Active
Merch Sale
Email
1,025
Sends
877
Delivered
361
Opens
41.2%
Open Rate
43
Clicks
Instagram
57
Views
30
Reached
3
Interactions
0
Link Clicks
LinkedIn
441
Impressions
19
Reactions
30
Clicks
6.8%
CTR
Sales Performance
$217
Revenue
8
Sold
15
Goal
7 left
To Goal
015 units
Completed Campaigns
Holiday Merch 25
Completed
Merch Sale
Email
1,455
Sends
1,184
Delivered
550
Opens
46.5%
Open Rate
38
Clicks
Instagram
No Instagram touchpoints
LinkedIn
890
Impressions
42
Reactions
31
Clicks
3.5%
CTR
Sales Performance
$210
Revenue
7
Sold
5
Goal
✓ Met
To Goal
05 units
Valentines Mug 26
Completed
Merch Sale
Email
No email touchpoints
Instagram
200
Views
85
Reached
4
Interactions
1
Link Clicks
LinkedIn
No LinkedIn touchpoints
Sales Performance
$50
Revenue
4
Sold
5
Goal
1 left
To Goal
05 units
Sustainer 25
Completed
Sustainer
Email
660
Sends
531
Delivered
282
Opens
53.1%
Open Rate
36
Clicks
Instagram
No Instagram touchpoints
LinkedIn
14,266
Impressions
11
Reactions
160
Clicks
1.1%
CTR
Sales Performance
$500
Revenue
5
Sold
5
Goal
✓ Met
To Goal
05 units
Performance at a Glance
Email Open Rate by Campaign
Sustainer 25
53.1%
Holiday Merch 25
46.5%
In April We Wear Teal
41.2%
Units Sold vs. Goal
In April We Wear Teal8 / 15
Holiday Merch 257 / 5 ✓
Valentines Mug 264 / 5
Sustainer 255 / 5 ✓
Revenue by Campaign
Sustainer 25$500
In April We Wear Teal$217
Holiday Merch 25$210
Valentines Mug 26$50
LinkedIn Impressions by Campaign
Sustainer 2514,266
Holiday Merch 25890
In April We Wear Teal441
All Touchpoints
| Campaign | Type | Description | Date | Sends | Delivered | Opens | Open % | Clicks | IG Views | Reached | Interactions | LI Impr. | LI Clicks | CTR | Notes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| In April We Wear Teal | Teal First Email | Mar 19, 2026 | 1,025 | 877 | 361 | 41.2% | 43 | — | — | — | — | — | — | ||
| In April We Wear Teal | T-shirt Post | Mar 19, 2026 | — | — | — | — | — | 57 | 30 | 3 | — | — | — | ||
| In April We Wear Teal | T-shirt Post | Mar 19, 2026 | — | — | — | — | — | — | — | — | 441 | 30 | 6.8% | ||
| Holiday Merch 25 | Giving Tuesday Email | Dec 1, 2025 | 725 | 589 | 271 | 46.0% | 15 | — | — | — | — | — | — | ||
| Holiday Merch 25 | Merch Announcement Email | Nov 18, 2025 | 730 | 595 | 279 | 46.9% | 23 | — | — | — | 890 | 31 | 3.5% | ||
| Valentines Mug 26 | Merch Announcement | Jan 25, 2026 | — | — | — | — | — | 200 | 85 | 4 | — | — | — | ||
| Sustainer 25 | Science First Email | Sep 18, 2025 | 324 | 251 | 141 | 56.2% | 22 | — | — | — | — | — | — | ||
| Sustainer 25 | Merch First Email | Sep 11, 2025 | 336 | 280 | 141 | 50.4% | 14 | — | — | — | — | — | — | ||
| Sustainer 25 | LinkedIn Ask | Sep 12, 2025 | — | — | — | — | — | — | — | — | 14,266 | 160 | 1.1% | Sponsored post |
Center for Violence Prevention Research · Campaign Metrics Dashboard · Last updated: March 20, 2026